Persoonstrefwoord
Otl Aicher, Walter Ballmer, Herbert Bayer, Lester Beall, John Berg, Henryk Berlwi, Boris Bilinski, Max Bill, Pieter Brattinga, Alexey Brodovitch, Robert Büchler, Cipe Pineles Burtin, Will Burtin, Seymour Chwast, Wim Crouwel, Theo van Doesburg, Louis Dorfsman, Hermann Eidenbenz, Gene Federico, Karl Gerstner, William Golden, Carl B. Graf, Armin Hofmann, Max Huber, Lajos Kassák, Gustav Gustavovich Klutsis, Leo Lionni, El Lissitzky, Richard Paul Lohse, George Lois, Herb Lubalin, Alvin Lustig, Elaine Lustig Cohen, Peter Max, Reid Miles, László Moholy-Nagy, Josef Müller-Brockmann, Hans Neuburg, Siegfried Odermatt, Onofrio Paccione, Arthur Paul, Oscar Diego Pintor, Paul Rand, Aleksandr Mikhailovich Rodchenko, Emil Ruder, Joost (1893-1948) Schmidt, Paul Schuitema, Kurt Schwitters, Louis Silverstein, Leonard Sirowitz, Anton Stankowski, Otto Storch, Karel Teige, Bradbury Thompson, George Tscherny, Jan Tschichold, , Alfred Willimann, Henry Wolf, Piet Zwart,