toegepaste kunst, grafische vormgeving, affiche

Olivetti, Alliance Graphique Internationale, Walter Heinz Allner, Stuart Ash, Walter Ballmer, Saul Bass, Franco Bassi, Derek Birdsall, Karl Oskar Blase, Jan Bons, Lars Bramberg, Donald Brun, Georges Calame, Mel Calman, Ivan Chermayeff, Seymour Chwast, Roman Cieslewicz, Jean Colin, Giulio Confalonieri, Silvio Coppola, Flavio Costantini, Wim Crouwel, Rudolph De Harak, Hugo Dekempeneer, Tom Eckersley, Heinz Edelmann, Hermann M. Eggmann, Olle Eksell, Gilles Fiszman, Alan Fletcher, Colin Forbes, Michael Foreman, André François, Shigeo Fukuda, Jacques Nathan Garamond, Thomas H. Geismar, Karl Dominic Geissbühler, David Gentleman, Milton Glaser, John Gorham, Fritz Gottschalk, Milner Gray, Salvatore Gregorietti, Franco Grignani, Rolf Harder, F.H.K. Henrion, Walter Herdeg, Ernst Hiestand, Ursula Hiestand, Hans Hillmann, Armin Hoffmann, Enric Hueguet, Marcel Jacno, Herbert Kapitzki, Michael Katzourakis, Jock Kinneir, Lou Klein, Stanislav Kovár, Burton Kramer, Ruedi Külling, Mervyn Kurlansky, Jan Lenica, Emanuele Luzzati, John McConnell, Gérard Miedinger, Martti * Mykkänen, Jan Mlodozeniec, Jean Morin, Józef Mroszczak, Josef Müller-Brockmann, Hans Neuburg, Bob Noorda, Siegfried Odermatt, Michel Olyff, Celestino Piatti, J. Pla-Narbona, Gunter Rambow, Gerhard Lienemeyer, Paul Rand, Hermann Rastorfer, Dan Reisinger, Jacques Richez, Ernst Roch, Ruedi Rüegg-Witzig, Arnold Saks, Roberto Sambonet, Willem Sandberg, Zéró, Georg Schmid, Arnold Schwartzman, Herbert Spencer, Anton Stankowski, Franciszek Starowieyski, Albe Steiner, Heiri Steiner, Rosmarie Tissi, Pino Tovaglia, Otto Treumann, George Tscherny, Maciej Urbaniec, Kyösti Varis, Jukka Veistola, Tomás Vellvé, Massimo Vignelli, Bernard Villemot, Bruno Wiese, Kurt Wirth, Leo Wollner, Mark Zeugin